Statement of Purpose

With a robust background in analytics, strategy, and leadership, Joe Perone brings a unique blend of technical acumen and business insight to drive impactful decision-making and growth. Put simply, his entire career has centered around two things: Numbers and People.

Professional Experience

Senior Manager, Commercial Insights & Analytics

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San Diego, CA
Jan. 2022 - Present
Lead analytics vision to support decision-making across Marketing, Sales, and Operations in $1B+ Diagnostics organization
  • Develop primary research channel to collect VOC and Customer Experience data leveraging surveys and other primary data sources to glean actionable insights to optimize forecasting, customer segmentation, and competitive intelligence
  • Influence decision making by synthesizing analyses, presenting insights and recommendations to executive leadership
  • Partner with cross-functional stakeholders to plan and execute end-to-end, hypothesis-driven experiments, A/B tests
  • Effectively manage multiple concurrent projects, achieving 100% on-time delivery by implementing Kanban system
  • Collaborate with Sales, Marketing teams to build effective reporting in Power BI leveraging internal and external data
  • Build and develop team of analysts and data scientists using individualized, career-oriented goals and projects

Founder, CEO

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Atlanta, GA
Feb. 2021 - Apr. 2022
Led team of three (CTO, engineer, SEO specialist) to build dynamic pricing platform to support local restaurants during COVID pandemic
  • Crafted, executed B2B2C strategy to optimize user experience, iterated based on product analytics and user feedback
  • Leveraged third party APIs to gather data on restaurant busyness, serve real-time incentives to users
  • Engineered web and mobile application using Flutter, Python, and AWS, driving 200+ downloads on iOS, Android

Head of Sales Analytics & Insurance Sales

Sep. 2019 - Feb. 2021
Drove sales excellence on $4B AT&T account by managing team of three (manager, data scientist, data engineer) to facilitate data-driven decision making with advanced analytics (R, Excel, Tableau), automated reporting, and strategic goal setting
  • Led digital transformation of sales operations, saving 112+ man-hours weekly by centralizing data, ensuring data quality, and developing automated reports; prioritized product roadmap based on business need and engineering tradeoffs
  • Routinely translated broad business questions into structured analyses to provide actionable recommendations, e.g., reduced promotion cost for flagship phone by -46% using machine learning (regression, response modeling)
  • Negotiated $300M+ Insurance contract (+2.7x YoY) by designing sales solution that solved customer pain points
  • Mentored and developed team by designing high-impact strategic projects and coaching business-side empathy

Senior Manager, B2B Growth Strategy

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Boston, MA
Jun. 2018 - Jun. 2019
Managed unlimited budget and team of two (manager, co-op) to continuously improve performance of five B2B Marketing channels, using SQL, Excel, and R to analyze channel funnels and customer segments, track KPIs, and forecast sales
  • Grew website lead conversion rate by +27% by iteratively A/B testing industry-specific copy and creative assets
  • Effectively partnered with Google and Engineering to implement robust automated bidding solution, improved ad spend +20%

Promotions Analyst (MBA Internship)

Jun. 2017 - Sep. 2017
Delivered product, promotion recommendations based on statistical analyses (Power BI) and advanced analytics (R, Excel)

Mathematics Teacher

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Bethesda, MD
Aug. 2013 - Jun. 2016
Owned learning outcomes for 155 Statistics, Algebra II students; decreased failure rate by 50% using project-based learning
  • Grew website lead conversion rate by +27% by iteratively A/B testing industry-specific copy and creative assets
  • Effectively partnered with Google and Engineering to implement robust automated bidding solution, improved ad spend +20%

Front Drive Manager

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Washington, DC
Oct. 2008 - Jun. 2014
Efficiently managed teams of 3-13 valets to execute front drive operations at multiple elite Washington, DC hotels, including The Four Seasons and The Ritz Carlton
  • Decreased car retrieval time by 10% by implementing new parking framework to optimize car placement in multi-level structures
  • Scheduled weekly workforce to support demand from special events, restaurant seasonality, and hotel occupancy
  • Trained new valet hires on hotel brand standards and team processes

Education

Certification, Applied Data Science

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Somerville, MA
Somerville, MA
Apr. 2024
  • Capstone: Improving Loan Outcomes by Implementing Machine Learning in the Application Process

Master's of Business Administration

Boston, MA
May 2018
  • GPA: 3.7
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  • Concentration: Marketing
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  • Honors: High Honors
  • Founder, Movember @ Questrom
  • Director, Questrom West Coast Networking Club

Master's of Science, Digital Innovation

Boston, MA
May 2018
  • GPA: 3.7
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  • Concentrations: Data Science, Information Systems
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  • Honors: High Honors
  • Capstone: Leveraging Platform Dynamics to Increase Application Volumes at Long-Tail MBA Programs
  • Runner Up, Wayfair Supply Chain Analytics Case Competition

Bachelor's, Mathematics

Wilmington, NC
May 2013
  • GPA: 3.9
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  • Concentration: Secondary Education
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  • Honors: Summa Cum Laude, Pi Mu Epsilon
  • Thesis: The Historical Development and Philosophical Applications of the Concept of Infinity
  • UNCW Ice Hockey, ACHA Academic All-American